This trend forecasting report, developed as part of a collaborative project, explores the emerging lifestyle and consumer trend of Midjourney AI, specifically the effects of artificial intelligence on older generations.

 

Through extensive primary and secondary research, the group identified healthcare challenges, technological acceptance and ageing population demographics as the global drivers, showing that brands must acknowledge and adapt to this inclusive transition, aligning with evolving preferences to remain relevant and trustworthy. 

 

The report outlines macro and micro drivers influencing this trend, including economic instability, retail, and the growing wellness economy. It also presents in-depth consumer profiles, mood boards, and product direction forecasts for 2025–2026.

 

Completing a trend forecasting module allowed me to gain a new outlook into the fashion industry, placing global drivers and macro trends at the forefront of every project I complete.