Alex Ward.
Hi, I'm
I’m Alex, a final year BA (Hons) Fashion Communication and Promotion student at Nottingham Trent University, with a lifelong love for beauty & fashion, and a passion for trend-led marketing. I specialise in blending storytelling, digital innovation, and cultural insight to craft campaigns that truly resonate with today’s consumers.
With experience in social media, PR, and creative direction, my work sits at the intersection of beauty, fashion, and culture.
I’m driven by consumer-focused, immersive experiences and believe these are key to building lasting, meaningful brand connections.
Over the past three years, I’ve pushed myself creatively and professionally - exploring everything from campaign strategy and creative direction to photography and brand storytelling.
After graduation, I hope to pursue a career in beauty marketing, where I can continue creating impactful, inclusive, and culturally relevant work.
HOBBIES & INTERESTS.
Things I love...
Outside of my creative practice, I’m passionate about exploring culture, connection, and creativity in all its forms.
Travelling is a huge source of inspiration for me - whether interrailing across Europe or visiting cities like Paris and New York, I seek out moments that spark curiosity and creativity.
I love immersing myself in exhibitions such as The Cult of Beauty and the Dior Galleries, where visual storytelling and cultural commentary intersect in powerful ways.
I’m also drawn to wholesome, meaningful experiences - from wandering through art museums and vintage markets to capturing spontaneous moments through photography.
Live music is another passion of mine; I love the energy and emotion of concerts, and how music brings people together through shared experience.
These interests all feed into my work, helping me stay creatively fuelled, culturally aware, and always inspired.
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