This is my submission for this year’s GFW Fashion Marketing Award - a project that began as a personal passion and grew into EVOLVE, a wellness-led skincare concept designed for the modern, mindful consumer.

Inspired by my interest in beauty and branding, EVOLVE is more than just a skincare range. It’s about turning everyday routines into grounding moments of luxury, using skin-first, science-backed formulas and a soft, minimalist aesthetic to create space for self-connection.

A massive thanks to graphic designer Vicky Mellors with her help creating the logo, gaining insights from students from other courses is always extremely rewarding!

From initial concept and consumer research to brand identity, hero product development, marketing strategy, and even an immersive spa launch collaboration - I’ve loved every minute of this process, and would be thrilled to develop EVOLVE further in the future - whether as a brand concept, campaign, or collaboration!