Alex Ward.
Hi, I'm
Hi, I'm Alex, a First Class BA (Hons) Fashion Communication & Promotion graduate from Nottingham Trent University and a Marketing Beauty Specialist at Boots.
With a passion for beauty, social media and trend-led marketing, I enjoy creating engaging content and memorable brand experiences that connect with consumers. My experience spans content creation, campaign strategy, event activations and creative storytelling, combining a strong understanding of digital trends with hands-on experience in the beauty retail industry.
Working at Boots has allowed me to collaborate with leading beauty brands, support local marketing initiatives and create social-first content that brings campaigns to life. I love blending creativity with commercial thinking to produce authentic, audience-focused work.
My portfolio showcases a range of projects across beauty marketing, creative direction, photography and brand storytelling, reflecting my passion for creating impactful, culturally relevant campaigns. As I continue to grow my career, I'm excited to develop within the beauty industry and contribute to innovative marketing that inspires and engages communities.
HOBBIES & INTERESTS.
Things I love...
Outside of my creative practice, I’m passionate about exploring culture, connection, and creativity in all its forms.
Travelling is a huge source of inspiration for me - whether interrailing across Europe or visiting cities like Paris and New York, I seek out moments that spark curiosity and creativity.
I love immersing myself in exhibitions such as The Cult of Beauty and the Dior Galleries, where visual storytelling and cultural commentary intersect in powerful ways.
I’m also drawn to wholesome, meaningful experiences - from wandering through art museums and vintage markets to capturing spontaneous moments through photography.
Live music is another passion of mine; I love the energy and emotion of concerts, and how music brings people together through shared experience.
These interests all feed into my work, helping me stay creatively fuelled, culturally aware, and always inspired.
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